Assignment Specs

Hello all,

It turns out that the assignment specs that were on the course website were rather detailed and tell us pretty much everything that we need to do. Phase 1 info follows.

Phase 1. – Observation and Design Brief. Due in workshop class Nov 14 or 15 2006.
In this phase students are asked to develop a use scenario and the basic functional requirements of their product as
seen from the user’s point of view. Findings will be presented to the rest of the class in critique environment. This
will include all of the components of a design brief as discussed in our lectures, including:
1. A clear problem and opportunity statement.
2. An outline of industry background in your chosen area.
3. A profile of the user including an end use scenario illustrated in the presentation. What do people in this user
group value and expect in a product of this type? What are their needs? Where will the product be used?
What design constraints result from this end use scenario? The end use scenario should be illustrated in a
story-board as part of the presentation. (Guidelines will be discussed in class)
4. A clear outline of the functionality of the product. What benefits will it provide to the user? What will the
product do? How does it do it? What services does it need to connect to in order to function? How will it
facilitate communication with other people? How will it store, organize and distribute information?
5. An outline of existing products in this area. How will yours be better tailored to suit your user?
6. Critical marketing criteria including price range, distribution and point of purchase scenario, likely promotion and
branding strategies.
Deliverables phase 1 – PowerPoint or similar presentation as described above.

See y'all tommorrow.